THE PROJECT
MY BIG TIME BREAK
album packaging, promotional artwork, and tour credentials for heffron drive’s first full-length, happy mistakes and happy mistakes: unplugged. i was a college junior when i was approached with this project, majoring in advertising, not graphic design. more on that origin story below.
2014 | HEFFRON DRIVE | GRAPHIC DESIGNER
HOW THE F*CK DID THAT HAPPEN?
in 2010, my only personality trait was being big time rush’s #1 fan. during my junior and senior years of high school, i curated mixtape playlists and packaged them in a designed, handcrafted booklet to showcase my artistic abilities to band member kendall schmidt. later that year, he direct messaged me on twitter to say he planned to work with me one day.
in 2014, while on vacation in los angeles, i got the text message that changed the trajectory of my life. i spent the last day of my trip in kendall’s kitchen, finalizing the artwork for the band’s debut album, happy mistakes.
