
2024 | BIC SOLEIL ESCAPE | ART DIRECTOR
CREATIVE DIRECTOR: kenny crocker
COPYWRITER: madison kopp
DESIGNER: g cha
THE IDEA
why indulge in one sense when you can activate them all?
inspired by BIC soleil escape's scented handles and the cultural trend of "everything" showers, we collaborated with wellness expert and reality television star LO BOSWORTH to bring the 5 senses shaving kit to life.





