2024 | BIC SOLEIL ESCAPE | ART DIRECTOR

CREATIVE DIRECTOR: kenny crocker
COPYWRITER: madison kopp
DESIGNER: g cha

THE IDEA

why indulge in one sense when you can activate them all?

inspired by BIC soleil escape's scented handles and the cultural trend of "everything" showers, we collaborated with wellness expert and reality television star LO BOSWORTH to bring the 5 senses shaving kit to life.

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