2024 | BIC EZ REACH | ART DIRECTOR
CREATIVE DIRECTOR: leah renbaum
COPYWRITER: madison kopp
PHOTOGRAPHER: kevin ho
THE IDEA
KEEPING YOUR LIGHTER WITHIN REACH IS ABOUT TO GET EZ-ER
we always lose our lighters, but we hardly lose our phones. inspired by rhode’s lip balm phone case, we created the first ever phone case with a designated spot for your beloved EZ-reach. from starting up barbecue grills, lighting candles, and other… recreational activities 👀, the HOLD THE PHONE case designed in collaboration with SNOOP DOGG and MARTHA STEWART makes sure your lighter is always within reach.
THE RESULTS
the hold the phone case sold out within minutes of it’s availability for pre-order with organic coverage from outlets like billboard, the verge, and digital trends.
