
THE IDEA
2021 | M BOOTH | ASSOC. ART DIRECTOR
ANIMATION: daniel filipe
ART DIRECTION: frances matos
DESIGN: eric rosenbluth
supporting asian-owned businesses
in solidarity with the AAPI community, we created pro-bono work to raise awareness surrounding the people and businesses directly impacted by abhorrent anti-asian ideologies at the height of the coronavirus pandemic. alongside our AAPI employee and small business spotlights, the agency raised funds for heart of dinner and asian health services through the month of march.